Zhao Fei, General Manager of China Changan Automobile Group Co., Ltd., said at the press conference: "Europe is the birthplace of the automobile and has nurtured many of the world's renowned automotive brands. In March last year, the CHANGAN and AVATR brands were launched in Europe, with AVATR positioned as an 'original design, intelligent new luxury automobile brand.' In September last year, CHANGAN DEEPAL was launched, firmly building a 'young tech-sport brand.' Today, we bring CHANGAN NEVO, focusing on the new mainstream mass family users and always committed to providing carefully selected family cars for global users. Changan Automobile is willing to be a friend of time, taking root and growing in this land of Europe, working together with all partners to jointly promote the development of the global automotive industry and provide global users with higher-quality products and services."
01 Deepening the "Firmly Rooted" Plan 2026
During the Paris Motor Show, Changan Automobile held a media event centered on "Firmly Rooted, Growing Together," further interpreted as "adhering to 'long-term symbiosis' and being a 'steady, solid co-builder.'" That is, taking Europe as a strategic highland, with the 'steadiness' of long-termism and the 'depth' of corporate heritage, continuously enhancing brand awareness and deepening the localization practice of "In Europe, for Europe."
Changan Automobile regards Europe as a strategically cultivated market and an important highland for brand elevation, technology implementation, and system capability building, using the European market as a fulcrum to drive Changan's globalization to achieve top-level leaps. As the earliest Chinese brand to establish design and R&D operations in Europe, Changan Automobile has been deeply rooted in Europe for 25 years. The series of major announcements at the 2026 Paris Motor Show marks Changan's acceleration toward a paradigm shift to "global system operations."
02 Global Product Matrix Unveiled
At this Paris Motor Show, Changan Automobile grandly launched Changan NEVO, bringing three products — Changan NEVO Q05, Q06, and A06. Among them, the Q05 is the first product Changan NEVO has introduced for the global market. With the addition of Changan NEVO, Changan has built a global product and brand matrix in the European market. In the global market, Changan NEVO has provided mobility services to 1 million families cumulatively in just 3 years. Since the beginning of this year, the Changan NEVO Q05 has ranked first in compact SUV sales in the Chinese market for six consecutive months, a veritable sales hit, and will officially launch in Europe in early 2027.
The Deepal S07 PHEV and S05 PHEV (right-hand drive) also appeared, bringing two PHEV models to the European market. Both models are deeply adapted to European road conditions and user habits, combining good looks with strength. In addition, the Changan CS55PLUS Blue Core Super Range HEV made its first appearance in Europe, showcasing China's new hybrid solution to the European market.
The AVATR T09 concept version, the opening work of AVATR's high-end flagship series and a tech-luxury flagship SUV, made its global debut, meeting the high-end aesthetic needs of European users with new luxury aesthetics.
On the technology front, Changan Blue Core Super Range hybrid technology was introduced, covering HEV, PHEV, and REEV to meet the diverse power needs of different European users, achieving low usage costs, strong power, and a quiet driving experience. Changan's TianShu Pilot, TianShu Cockpit, TianShu Chassis, and other intelligent technologies were also showcased, making every trip smarter and more convenient.
03 Localization Strategy Fully Accelerated
In addition, Changan Automobile brought a series of major announcements on localization strategic initiatives at the 2026 Paris Motor Show. Changan Automobile announced that former Portuguese international and football superstar Luís Figo will serve as Product Experience Officer. Luís Figo became the host of the Changan Automobile booth at the Paris Motor Show, immersing himself in Changan Automobile's technology, products, design, and other strengths, and driving Changan Automobile models through the streets of Paris, bringing global users a unique experience from the perspective of a legendary superstar. Changan Automobile advances brand development with a global vision, using sports culture as an important spiritual bond to connect users and communicate with the world.
Changan Automobile launched the "With U" service system in Europe, providing full-process support for local after-sales service, building a complete full-cycle service chain, advancing full-link localized operations, and ensuring local service quality. In terms of after-sales support, with quality as the core, it strengthens European parts centers to ensure 7×24-hour all-weather rapid rescue. Changan has built four regional central warehouses in the Netherlands, the UK, Spain, and Italy, maintaining an overall parts fulfillment rate above 97%, providing 1-day delivery in core cities and 72H express parts service across Europe; it has set up a European call center in Romania, responding to European users' service needs 7×8 hours.
By 2026, Changan Automobile will have more than 350 sales and service outlets in 15 countries including Spain, Italy, the UK, Germany, Poland, and Portugal, and is expected to grow to 650 by 2027. In terms of differentiated services, it will launch pan-European roadside assistance (RSA) and free basic maintenance policies, cooperate deeply with local European partners, provide local consumers with rich auto finance solutions, and continuously improve the vehicle service experience for European users.
Changan Automobile continues to deepen its localization layout in Europe. This year, it newly established three national sales subsidiaries in the UK, Spain, and Italy in Europe. So far, Changan Automobile has established a total of 8 subsidiaries in Europe, with a total workforce of more than 800 employees and a localization rate of over 80%. In the next 3 years, it will reach 1,200 people, driving 2,400 local jobs, making due contributions to employment and tax revenue and supporting local economic and social development.
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